Internet is the leading source of information and entertainment for the Poles

If the Poles were to choose only one medium of information and entertainment,  82% of them would choose the Internet. Only every 10th person would choose TV and 3,6% would choose the radio and 2,5% prefers the printed press.

SW Research survey results indicate the respondents’ age does not significantly affect preferences for selecting the key medium. In each age group the predominant answer was “internet” over other media, which seems to be very significant.

Internet’s advantage in marketing is a matter of conscious choices of the recipients. It is obvious that it is no longer effective to communicate brands without  participating in online media. Even only through blogs, which are one of many available Internet communication platforms, the marketers can already reach almost 10 million of Poles. Facebook provides even greater reach.

Anna Ch

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