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Only 19% of the American Internet users use it via their mobile phones – indicates the research firm comScore. In five Western European countries does it 29% of Internet users.
Mobile internet is the most popular in Germany and Italy, were 34% of the Internet population in these countries uses Internet on their phones. The next places go to: France (28%), Spain (26%) and the United Kingdom (24%). In the United States only 19% of Internet users use the Web on a mobile phone. Unfortunately the conducted study has not included the countries of Central – Eastern Europe.
Portals, independent from the mobile operator, are much more popular in the USA than in Europe. Three-quarters of the Americans who browse their mobile devices, visit sites such as Google, Yahoo! or MSN. Such portals are visited by only 30% of the Europeans – says Bob Ivans, managing director of comScore Europe.
Turkey’s parliament passed a law increasing the powers of state to control the Internet. The new rules give it, among others, the right to block websites without judicial decision and the right to access browsing history of chosen citizens.
With the new regulations, the Turkish Telecommunication Authority will now be able to block a website without the court’s consent, if it considers that necessary for “national security, restoration of public order and crime prevention”.
The Turkish Telecommunication Authority will also have access to the history of online activity of selected persons.
The law still requires the signature of the President Recep Tayyip Erdogan.
The current Internet law in Turkey belongs to the most restrictive ones, anyway. On its basis there have been blocked thousands of websites from sites deemed conducive to the Kurdish separatists to gay men dating sites. In February there were introduced the first changes in the Internet regulations. Critics were then accusing the government led by Erdogan of trying to lock in this way corruption investigations against him and his ministers.
If the Poles were to choose only one medium of information and entertainment, 82% of them would choose the Internet. Only every 10th person would choose TV and 3,6% would choose the radio and 2,5% prefers the printed press.
SW Research survey results indicate the respondents’ age does not significantly affect preferences for selecting the key medium. In each age group the predominant answer was “internet” over other media, which seems to be very significant.
Internet’s advantage in marketing is a matter of conscious choices of the recipients. It is obvious that it is no longer effective to communicate brands without participating in online media. Even only through blogs, which are one of many available Internet communication platforms, the marketers can already reach almost 10 million of Poles. Facebook provides even greater reach.