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In focus, News, Software

Google search algorithm update

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Tomorrow on Tuesday, April 21, once again there will be updated the Google search algorithm. This time changes relate to how to display on mobile devices and the quality of search results on mobile devices. According to Zineb Ait Bahaji, a member of the Google Webmaster Trends team, changes that will come into force on 21.04 will be more significant for the results than the previous updates of the most popular browser – Panda and Penguin.

Mobile-friendly update refers only to search results on mobile devices. The change is intended to eliminate presented in the search engine results pages unsuitable for display on the used devices. Google will most likely not eliminate completely the websites unadjusted for viewing on mobile devices. Google tends to indicate the most important sites in terms of a searcher, yet the position of the websites built in accordance with the Google recommendations can get improved. Lack of a mobile version should not affect in any way the search results on desktops and laptops.

To check whether a website is ready for an update algorithm, you need to perform a test on the website:
google.com/webmasters/tools/mobile-friendly by entering the website’s address which should be audited. If a test result indicates that the website does not comply with Google, the following steps should be implemented in order to temporarily adjust the site to the new standards:

a) Allowing access of Google’s robots to CSS, JS and graphics in the robots.txt file;
b) Declining outdated technologies, such as Adobe Flash;
c) Avoiding small fonts, small buttons, illegible components;

It is recommended to build websites in the RWD technology (Responsive Web Design), enabling serving the same source code for all the equipment and adequate rendering of the layout in order to adjust it to the size of the display.

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France, Hungary, In focus, News, UAE

Results of the ranking “Deloitte Technology Fast 500 EMEA”

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Deloitte has published the rank covering the fastest growing technology innovative companies  of the EMEA region (Europe, Middle East, Africa). The leader is the French company Weezevent. The average revenue growth rate of all the companies from the rank “Deloitte Technology Fast 500 EMEA” was 1711%. For comparison, in last year’s edition it was 1403% and in 2012 it was 1549%.

 The winner of the current edition, as well as one and two years ago, is a company from France. This time it is Weezevent, which deals with online sales of tickets for concerts and events. Over the past five years, the company recorded an impressive revenue growth of over 43 thousand %. Central-European leader and the winner of the ranking of the “Deloitte Technology Fast 50 CE” is the Hungarian company Szallas.hu. This year it is located on the 66th place of the rank in the EMEA region.

Like last year, the most strongly represented country is France, from which there come 86 companies. Compared with the results of the year 2011, 2012 and 2013 – the composition of the national podium in terms of numbers has not changed. The second place belongs to Great Britain, and the third to Sweden.

This year’s edition of the “Deloitte Technology Fast 500 EMEA” was dominated by companies of the software sector, which account for 42% the whole rank. There are two times less (21%) of Internet companies and the third place is occupied by companies of the telecommunications sector  (13%). Shares of these three sectors are almost identical to last year’s edition.

Ranking “Deloitte Technology Fast 500 EMEA” represents the 500 fastest growing innovative technology companies in EMEA. The analysis is based on the percentage increase in operating income from the sale over the last five years (2009 vs. 2013).

Companies included in the ranking must meet the following criteria: develop or manufacture proprietary technologies and / or incur significant expenditures on research and development, have the ownership structure which excludes majority shares of strategic investors, established in one of the countries participating in the program, the period of time: min.5years, the operating revenue in each test was: min. 50 000 EUR.

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In focus

Wi-Fi in every fourth household in the world

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More than 450 million households worldwide now use Wi-Fi connection to access the Internet. This is 1/4 of the total, and about 5% more than last year – according to Strategy Analytics report.

Considering individual countries, the highest percentage of households with Wi-Fi is now the Netherlands (80,4 %), which precedes South Korea. (76,4%), and Norway (76,2%). Further in this regard are: the United Kingdom, Belgium, Denmark, France, Sweden, Japan, Canada and the USA.

In terms of number of households with access to the Internet via Wi-Fi, the leader is China (108 million), followed by the US (72 million) and Japan (30 million).

Casual Connect Eastern Europe
Events, Games, Serbia

Casual Connect Eastern Europe in Belgrade

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From 10.11 until 12.11 Belgrade will be central meeting point of gaming professionals in eastern Europe and we may say in Europe as well, as at that time will be held Casual Connect Eastern Europe.

Casual Connect Eastern Europe

Casual Connect Eastern Europe is a conference for game developers, publishers, distributors, retailers and investors. Casual Connect supports the rapidly growing games industry which entertains more than 300 million people each month and a market size of billions of dollars. According to Gartner, Inc. mobile games are the fastest-growing segment of the game industry market, with revenue expected to nearly double between 2013 and 2015 from $13.2 billion to $22 billion.

Event will cover vast area of topics related to online gaming such are cross-platform growth and monetization, legal aspects in online gaming, risk management in gaming development, game publishing checklist, user acquisition tips etc. You will hear representative of companies such are Facebook, Mail.ru, Wooga, Game Insight, Creative Mobile, Unity, Nordeus, Eipix, Vugle, Seriously, Mad Head Games etc.

Meet over 900 other games professionals, learn about best practices and trends, make new deals or find new talents at the Crowne Plaza Belgrade in Belgrade on November 10 – 12, 2014.

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In focus

20 years of internet advertising banner

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  It has been 20 years since the first placing of an advertising banner on the internet. Despite evolution of the network and of the users behavior, advertising banners are not likely to disappear soon.

 The first web banner was purchased by the telecommunications company AT&T at the Wonderfactory and placed on HotWired.com on the 27th of October 1994. Within four months of display, the ad was clicked by 44% of Internet users who saw it. Today, similar statistics are extremely low – usually there are a few clicks per 10 thousand viewers. The reasons for decreasing popularity of banner communication come from the fact that the banners created many years ago had an advantage over those that are currently used. Inter alia, the banners were formerly an integral part of the broad advertising campaigns and allowed visitors to experience fun instead of only reading specific communication from the advertiser.

 The impending death of banner campaigns has been predicted for several years. These rumors, however, are far too early – falling from year to year the average CTR-s and the scary-sounding phenomenon of “banner blindness” does not discourage marketers to invest in this form of advertising. Thus, it should be noted that in recent years there have greatly changed proportions in the context of this part of the advertising pie – we observe increasing popularity of video forms, mobile advertising and rich media, which are the response to declining click-through.

 Contrary to popular belief, banner advertising is not dead. Despite of the growing role of Google and search, share of display formats in advertising  expenditures continues to be significant. Evidently, however, has changed the role of this form of communication. Of course, over the years banners have undergone some evolution. We observe systematic expansion of the advertising space. From a classic banner to formats with the prefixes: double, triple, wide, expand, etc. These changes are dictated by technical requirements (changing screen resolution), but also it is an attempt to give them a more image-character.