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Google search algorithm update

Tomorrow on Tuesday, April 21, once again there will be updated the Google search algorithm. This time changes relate to how to display on mobile devices and the quality of search results on mobile devices. According to Zineb Ait Bahaji, a member of the Google Webmaster Trends team, changes that will come into force on 21.04 will be more significant for the results than the previous updates of the most popular browser – Panda and Penguin.

Mobile-friendly update refers only to search results on mobile devices. The change is intended to eliminate presented in the search engine results pages unsuitable for display on the used devices. Google will most likely not eliminate completely the websites unadjusted for viewing on mobile devices. Google tends to indicate the most important sites in terms of a searcher, yet the position of the websites built in accordance with the Google recommendations can get improved. Lack of a mobile version should not affect in any way the search results on desktops and laptops.

To check whether a website is ready for an update algorithm, you need to perform a test on the website:
google.com/webmasters/tools/mobile-friendly by entering the website’s address which should be audited. If a test result indicates that the website does not comply with Google, the following steps should be implemented in order to temporarily adjust the site to the new standards:

a) Allowing access of Google’s robots to CSS, JS and graphics in the robots.txt file;
b) Declining outdated technologies, such as Adobe Flash;
c) Avoiding small fonts, small buttons, illegible components;

It is recommended to build websites in the RWD technology (Responsive Web Design), enabling serving the same source code for all the equipment and adequate rendering of the layout in order to adjust it to the size of the display.

Casual Connect Eastern Europe

Casual Connect Eastern Europe in Belgrade

From 10.11 until 12.11 Belgrade will be central meeting point of gaming professionals in eastern Europe and we may say in Europe as well, as at that time will be held Casual Connect Eastern Europe.

Casual Connect Eastern Europe

Casual Connect Eastern Europe is a conference for game developers, publishers, distributors, retailers and investors. Casual Connect supports the rapidly growing games industry which entertains more than 300 million people each month and a market size of billions of dollars. According to Gartner, Inc. mobile games are the fastest-growing segment of the game industry market, with revenue expected to nearly double between 2013 and 2015 from $13.2 billion to $22 billion.

Event will cover vast area of topics related to online gaming such are cross-platform growth and monetization, legal aspects in online gaming, risk management in gaming development, game publishing checklist, user acquisition tips etc. You will hear representative of companies such are Facebook, Mail.ru, Wooga, Game Insight, Creative Mobile, Unity, Nordeus, Eipix, Vugle, Seriously, Mad Head Games etc.

Meet over 900 other games professionals, learn about best practices and trends, make new deals or find new talents at the Crowne Plaza Belgrade in Belgrade on November 10 – 12, 2014.

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20 years of internet advertising banner

  It has been 20 years since the first placing of an advertising banner on the internet. Despite evolution of the network and of the users behavior, advertising banners are not likely to disappear soon.

 The first web banner was purchased by the telecommunications company AT&T at the Wonderfactory and placed on HotWired.com on the 27th of October 1994. Within four months of display, the ad was clicked by 44% of Internet users who saw it. Today, similar statistics are extremely low – usually there are a few clicks per 10 thousand viewers. The reasons for decreasing popularity of banner communication come from the fact that the banners created many years ago had an advantage over those that are currently used. Inter alia, the banners were formerly an integral part of the broad advertising campaigns and allowed visitors to experience fun instead of only reading specific communication from the advertiser.

 The impending death of banner campaigns has been predicted for several years. These rumors, however, are far too early – falling from year to year the average CTR-s and the scary-sounding phenomenon of “banner blindness” does not discourage marketers to invest in this form of advertising. Thus, it should be noted that in recent years there have greatly changed proportions in the context of this part of the advertising pie – we observe increasing popularity of video forms, mobile advertising and rich media, which are the response to declining click-through.

 Contrary to popular belief, banner advertising is not dead. Despite of the growing role of Google and search, share of display formats in advertising  expenditures continues to be significant. Evidently, however, has changed the role of this form of communication. Of course, over the years banners have undergone some evolution. We observe systematic expansion of the advertising space. From a classic banner to formats with the prefixes: double, triple, wide, expand, etc. These changes are dictated by technical requirements (changing screen resolution), but also it is an attempt to give them a more image-character.

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Polish social-network giant offered to sale

Owners of the social networking site NK.pl (previously operating as nasza-klasa.pl), headed by the fund Excolimp, are getting prepared to sell the website. Proposal offers have been submitted to the biggest Polish online publishers: Grupa Onet and Grupa Wirtualna Polska.

 NK.pl owners already conducted an audit of the website and of the managing company and presented their purchase offers to potential buyers. This group included Grupa Onet and Grupa Wirtualna Polska. Rumors say the deal is almost agreed – the website will be taken over by Onet together with Krakow Ganymede company, engaged in production of games. Representatives of Grupa Onet and Grupa Wirtualna Polska do not want to refer to this information.

 NK.pl in 2008-2011 was the most popular social networking site in Poland, visited by up to 12 million users per month. Thus, in subsequent years it gradually lost popularity, mostly for Facebook. This year the website is visited by only 6-7 million users per month and the trend continues to be downward: in February it was 6.6 million and in August – 5.6 million. In autumn of last year,  NK.pl conducted considerable reductions, eliminating research department and advertising sales agency. The website decided on automated advertising sales, and in spring of this year it began cooperation with the ad network IDMnet.

Currently, 73% of NK.pl shares is owned Excolimp which bought them in mid-2010, and the remaining part is owned by the website founders.

BgVF

Belgrade Venture Forum

For the 3rd consecutive year, in Belgrade will be held big international venture conference oriented toward new technologies, new media, investors and startups called Belgrade Venture Forum (BgVF).

BgVF is the largest investment forum in the region, dedicated to promotion of entrepreneurship and investments in innovative companies and ideas. Many notable speakers and investors will take part in this events, among them are Luigi Amati (CEO at Meta Group), Dmitry Chikhachev (Co-Founder and Managing Partner at Runa Capital), Maxim Gurvits (Partner at Teres Capital), Dylian Dimitrov (Founder at Eleven Startup Accelerator), Jure Mikuz (Managing Director and Partner at RSG Capital) etc.

Belgrade Venture Forum

Belgrade Venture Forum announced that among 133 applications, independent investment jury has handpicked 33 best projects from 11 countries and gave them opportunity to pitch their ideas in front of potential investors.

A-LINK SAVJETOVANJE / ASW ENGINEERING / BALANCIQ / BIG SCREEN TOOLS / BIOIRC DOO KRAGUJEVAC/ CITYZENIC / CODEWELL UNLIMITED DOO / COFA GAMES / EDGAR / EMEDY / GEOKRULJ D.O.O. / HOMIEE / HYDRATECH / IMPULSE / INFORA RESEARCH GROUP / INSHAPE / LABSII / MEDIAWORKS D.O.O. /MICROSYNTECH / PITCHSTACK / PROSPEH D.O.O. / PROWORK DEVELOPMENT / SEMNE DESIGN SRL /SENSE / SPECTATOR / TENDER5 & CO. D.O.O. / TIMEMACHINE / TOURISM4ME / USABILITYTOOLS /VETERINARSKA STANICA KOKER / VICTOR PRODUCTION LLC / VRTII CORP. / YANADO

We can say that in the period of 5.11-7.11 Belgrade will be center of VC industry in this part of Europe. Event will be held in hotel Metropol Palace. Regular ticket price is 235e and organizers offer discounts if you buy several tickets. Event organizer is Serbian Venture Network.