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The Poles purchase more via the Internet than the Americans and the Germans

62% of Polish internet users can be called “digital consumers”, that is people seeking online information about products that they are going to buy or just buying online – according to the global survey of EY.

The percentage of “digital consumers” among Internet users in Poland corresponds to the world average. The highest rates were recorded in India (75%), China (70%) and the Netherlands (70%). And the lowest – in Switzerland (45%), Belgium (47%), Austria (47%) and US (50%).

84% of Poles likes to shop in the Internet and 82% said they currently visit e-stores for pleasure, looking for inspiration to purchase. The most unpopular element of shopping online is the cost of delivery – according to a study by TNS Poland.

More than half of Polish Internet users (54%) believe that online shopping is at least as (if not more) safe as traditional shopping. A little more confidence in shopping online have men (58%) than women (51%).

The greatest difficulty for online buyers are delivery costs (65%) and problems with matching to the working hours of courier companies (50%). In the opinion of many buyers the pictures and descriptions of products are often not sufficient to decide to purchase (65%). Slightly fewer Internet users pay attention to other matters: more than 40% believe that submitting contact information in the fields in online shop pages is a pain, and more than one in three people (36%) believe that there are not enough online shops where you can buy products of the different categories.

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Netflix aims to have 100 million users outside the United States. It may enter to Poland in 2015.

In 2020 Netflix wants to have 104 million users in markets outside the United States. In Poland, the service may be launched in the first quarter of 2015.

After 7 years from the start in a particular country, Netflix will be present there in every third home – such an ambitious plan has been announced at the conference CTAM EuroSummit by Reed Hastings, chief of the service. Hastings was referring to markets outside the United States, where Netflix has been launched. On the basis of these predictions, it can be calculated that in 2020 the service will have about 104 million users living outside the United States. According to these estimates, in six years the highest number of users will be in Brazil (24.4 million), Germany (11.3 million, the service there was launched only in September), Mexico (over 10 million), the UK (9.5 million) and in France (8.3 million).

Currently, the largest number of the service users, a population of 36 million, lives in the United States. However, Netflix is still looking for new markets – in addition to those of Germany and France, it has been launched in Luxembourg, Belgium, Austria and Switzerland.

In some countries the viewers are disappointed because they are unable to find a few of their favorite TV series (for each of the markets Netflix resources are slightly different due to local agreements on emission rights and copyrights).

According to unofficial information, Netfix may enter to Poland already be in the first quarter of 2015. Polish broadcasters and TV operators are worried that Netflix can dominate Polish VoD industry and lead to significant reshuffle in the market.

When Netflix started in 1998 as a DVD rental service ordered by e-mail, it was hard to imagine that in the future it could beat market video services giants, like HBO. Also significant is the fact that the success as a video streaming service, Netflix achieved in just seven years, from the time when it began to deal with this activity in 2007.

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13 million people in the EU do not have a job

Nearly 13 million people in the EU are unemployed for over a year – according to the latest quarterly review of the European Commission on employment. The economic recovery, which began in the spring of 2013, is still quite unstable and the prospects for employment are uncertain. However, in most sectors since mid-2013 employment increased  by 0.2% in the first quarter and 0.3% in the second quarter of this year. Especially in the second quarter of this year, employment increased in a significant number of Member States. The increase in employment was recorded in Spain – by 0.7%, Portugal – 0.9%, Estonia – 1.2%, the UK and Poland by – 0.5% and Italy – by 0.2%. In case of France, employment has not changed for the third quarter in a row.

There increased the number of hours worked and for the first time since 2011 there has been a slight increase in the number of full-time employment contracts and an increase in youth employment. However, many new jobs are part-time work or temporary work, and the unemployment rate still slightly deviates from the highest level recorded in the past. In August, the unemployment rate in the EU was 10.2% (nearly 24.6 million people) and in the Euro area countries it was 11.5% (approx. 18.3 million people). Long-term unemployed represents a large and growing group of all the unemployed – nearly 13 million people remain out of work for over a year. In addition, one third of the unemployed are unemployed for over two years.

The situation in the labor market improved for young people because in most Member States the unemployment rate in this group has decreased significantly. In August in the Member Countries there were 21.6% unemployed people aged from 15 to 24, and in the Euro area countries – 23.3%. However, youth unemployment remains at very high levels in countries such as: Greece and Spain. Of those employed, almost half has a contract for a specified period and nearly one quarter works part time.

The European Commission suggests that Member States must take efforts to fill the assumptions of guarantee for young people and to help every young person in search for suitable employment or training opportunities, gaining experience or education dedicated to finding a job in the future.

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Facebook in Poland has more female and young users, older users are more expensive in regards of advertising

Among Polish Facebook users 52.4% of them are women. Among the largest age group there are people from 13 to 34 years old, but older Internet users are quickly starting to arrive there too.

In September this year Facebook had 12.6 million registered Polish users – according to data from the advertising platform Catvertiser.com. In this group, 6 million were men and 6.6 million were women.

Nearly three-quarters of the Polish users are people within 13-34 years old. Visitors aged 13-18 years amounted in September to 2.6 million (20.6% of all the users), those aged 19-24 years amounted to 3 million (23.8 percent) and those within 25-34 years – 3 , 8 million (14.3 percent). However, in the last month there arrived more older users.

Because there are less older visitors, reaching them with advertising  is expensive. Rates for targeted advertising increase together with age of  the recipients at each sales model (CPC, CPA, CPM). However, for the oldest age group (65 years and older) they are slightly lower than for groups of 35-64 years.

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Mobile Internet: Europe ahead of the USA

Only 19% of the American Internet users use it via their mobile phones – indicates the research firm comScore. In five Western European countries  does it 29% of Internet users.

Mobile internet is the most popular in Germany and Italy, were 34% of the Internet population in these countries uses Internet on their phones. The next places go to: France (28%), Spain (26%) and the United Kingdom (24%). In the United States only 19% of Internet users use the Web on a mobile phone. Unfortunately the conducted study has not included the countries of Central – Eastern Europe.

Portals, independent from the mobile operator, are much more popular in the USA than in Europe.  Three-quarters of the Americans who browse their mobile devices, visit sites such as Google, Yahoo! or MSN. Such portals are visited by only 30% of the Europeans – says Bob Ivans, managing director of comScore Europe.