If the Poles were to choose only one medium of information and entertainment, 82% of them would choose the Internet. Only every 10th person would choose TV and 3,6% would choose the radio and 2,5% prefers the printed press.
SW Research survey results indicate the respondents’ age does not significantly affect preferences for selecting the key medium. In each age group the predominant answer was “internet” over other media, which seems to be very significant.
Internet’s advantage in marketing is a matter of conscious choices of the recipients. It is obvious that it is no longer effective to communicate brands without participating in online media. Even only through blogs, which are one of many available Internet communication platforms, the marketers can already reach almost 10 million of Poles. Facebook provides even greater reach.
In recent months, Yahoo has been visited by 4.000.000 Polish Internet users. That is over three times more than before. This reflects the global popularity growth of the portal, resulting from developing existing services and acquisition of new ones.
According to Megapanel/PBI research, in the first half of last year Yahoo.com had from 1,1 to 1,4 million users per month . This frequency of visits was similar to the whole 2012 year, when there were from 1,05 to 1,4 million Internet users per month.
But in the second half of last year Yahoo’s popularity began to grow rapidly. In July and August the portal had about 2 million Polish Internet users , and in September there was another jump – the number of users doubled to 4 million and it has been remaining at this level in the last months.
The sudden rise in popularity of Yahoo may be a result from the latest changes. In May last year Yahoo acquired Tumblr for 1,1 billion dollars.
The sudden rise in popularity of the portal in Poland happened just after a month of introducing the new logo.
Experts also believe that this growth of Yahoo visits is due to growing popularity of its search engine (operating at search.yahoo.com ). In August of last year It had 819 thousand of Polish users and 3,9% range, while in September it had 3,42 million of Polish users and 16,3% range.
Despite that, at the end of last year Yahoo decided to close its Polish language version, which has been operating for three years.
On a International Women’s Day, long awaited site for handmade products Dirura has been launched in Belgrade, Serbia. Dirura aims to become Etsy of the region of ex-Yugoslavia.
Region of ex-Yugoslavia is still untapped area in many Internet categories and although there are some well known ecommerce (auction and classified) sites in the region such as Limundo and Kupindo, Pik, Bolha,Pazar3 etc. still there is no well-known name in the field of handmade stuff.
One of the site co-founders Darko Vidić is CEO of design marketplace Green Design, regional equivalent of 99designs This project has been preparing for more than a year. Darko coined name Dirura, and it is acronym of “Dizajn ručnih radova” so “Design of handmade stuff”.
Now the real work actually begins. SEEMEA team wishes them good luck!
The leader of Google Search Quality Team, Matt Cutts, has announced on his Twitter profile to take actions towards two Polish link exchange systems.
Cutts does not reveal specifically which systems he is considering. It is only known that the team responsible for the quality of results in Google search came across them while carrying out comprehensive measures aimed at German systems of this type.
These are not the first steps of Google to limit the effectiveness of websites and agencies which use black SEO methods. Previously, Google actively fought against this type of activity in France, currently its attention is focused on Germany.
Two years ago, Google removed from the first few pages of search results links to several Polish sites for nearly a month (for example: Ceneo.pl, Nokaut.pl, Tablica.pl, Skapiec.pl and Fotka.pl). According to Google, they were benefiting from link exchange systems.
According to StatCounter data, Google Chrome has been the most popular web browser in the world in February. It gained an increase in market share. The second ranked browser is Internet Explorer. However, on the Polish market Google lost to the leading Firefox.
In February this year Chrome had 43,89% share in the global market of web browsers, compared to its 43,67% in January. The third in the ranking Firefox also gained – from 18,9% to 19,21%. The second Microsoft Internet Explorer noted a decline from 22,85% to 22,49%. The top five of the world includes also Apple Safari browser with its 9,74% and Opera with its 1,34%.
In Poland the leader is Firefox. Between January and February it recorded a growth from 40,3 % to 40,5% of market share. However, Chrome lost from 39,02% to 38,77%. The top five in Poland includes also Internet Explorer with its 9,61%, Opera with its 7,12% and Safari with its 1,86%.