facebook-76531_640

Facebook in Poland has more female and young users, older users are more expensive in regards of advertising

Among Polish Facebook users 52.4% of them are women. Among the largest age group there are people from 13 to 34 years old, but older Internet users are quickly starting to arrive there too.

In September this year Facebook had 12.6 million registered Polish users – according to data from the advertising platform Catvertiser.com. In this group, 6 million were men and 6.6 million were women.

Nearly three-quarters of the Polish users are people within 13-34 years old. Visitors aged 13-18 years amounted in September to 2.6 million (20.6% of all the users), those aged 19-24 years amounted to 3 million (23.8 percent) and those within 25-34 years – 3 , 8 million (14.3 percent). However, in the last month there arrived more older users.

Because there are less older visitors, reaching them with advertising  is expensive. Rates for targeted advertising increase together with age of  the recipients at each sales model (CPC, CPA, CPM). However, for the oldest age group (65 years and older) they are slightly lower than for groups of 35-64 years.

smartphone-459316_640

Mobile Internet: Europe ahead of the USA

Only 19% of the American Internet users use it via their mobile phones – indicates the research firm comScore. In five Western European countries  does it 29% of Internet users.

Mobile internet is the most popular in Germany and Italy, were 34% of the Internet population in these countries uses Internet on their phones. The next places go to: France (28%), Spain (26%) and the United Kingdom (24%). In the United States only 19% of Internet users use the Web on a mobile phone. Unfortunately the conducted study has not included the countries of Central – Eastern Europe.

Portals, independent from the mobile operator, are much more popular in the USA than in Europe.  Three-quarters of the Americans who browse their mobile devices, visit sites such as Google, Yahoo! or MSN. Such portals are visited by only 30% of the Europeans – says Bob Ivans, managing director of comScore Europe.

http-368146_640

Amazon beat Google in the race for the domain “.buy”

Amazon trumped the company Google on a domain auction and bought the exclusive use of the domain “.buy”, paying $ 4.6 million for it. Google also failed to buy the domain “.vip”.

At a special auction of ICANN, the organization that controls domain names around the world, it issued four of them: .buy, .tech, .vip and one more domain representing the word “information” in Mandarin.

Bidding has attracted attention of many companies, which include Amazon and Google. Both tried to trump their bids in the auction for the domain “.buy”. Ultimately prevailed Amazon, which paid 4,6 million dollars.

Google also lost in another auction, which was held for the domain “.vip”. It was bought by it Minds + Machines, an Irish company operating in the domain name market. It can therefore be expected that this particular domain will change its owner sooner or later.

facebook-260818_640

Facebook creates the Client Council

Facebook launched the EMEA Client Council, a platform for exchange of experience for its business partners and agencies.

To the new forum Facebook has invited companies from the region of Europe, the Middle East and Africa. Currently in EMEA Client Council you can find brands such as: BMW, Nestle, P & G, Red Bull, Samsung, Unilever and Walt Disney. According to the Facebook’s announcement, the group of companies will be constantly enlarged.

The new platform is designed to serve its participants as a place for dialogue, exchange of experiences and inspiration for the future of marketing in the changing world, in which new technologies of communication are becoming increasingly important. In particular, the increasing use of mobile devices and the related changes in consumer behavior. In turn, according to Facebook this is an opportunity for marketers to make marketing a more personal and effective tool.

In recent times, the biggest social network in the world has been trying to better adapt to marketing requirements of the mobile market by introducing tools of effective reach of Facebook clients to appropriate audiences.

At the end of June, Facebook had more than 1.3 billion users around the world.

magnifying-glass-76520_640

European publishers for two weeks against the “Google monopoly”

There has already passed the first week of the campaign in which the press publishers from all over Europe on the pages of their newspapers and magazines appeal to the authorities of the European Union to stop the monopoly of Google. The campaign will last for one more week. The reason for the campaign is the fact that the German Antitrust Office rejected the complaint of leading newspaper publishers who demanded from Google to share with them the profits from advertisements published along with fragments of their articles on Google News.

A group of German publishers, which included inter alia Axel Springer, Burda, WAZ and Muncher Merkur, in June this year sent to the State Antitrust Office a complaint against the Internet giants like Google, Microsoft and Yahoo. Publishers wanted these American corporations to share the profits from the ads displayed along with text  fragments from newspapers and magazines sites, which are aggregated to date by sites such as Google News. Specifically, it was about transferring of 11% of these revenues. However, the office announced that it would not look into the complaint.

Organizations of newspaper publishers across Europe began a campaign in which they point out Google’s quasi-monopolistic practices consisting primarily of promoting its sites and services in its own search engine. Publishers appeal to politicians of the European Union bodies not to conclude the settlement proposed by Google in this case.