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European publishers for two weeks against the “Google monopoly”

There has already passed the first week of the campaign in which the press publishers from all over Europe on the pages of their newspapers and magazines appeal to the authorities of the European Union to stop the monopoly of Google. The campaign will last for one more week. The reason for the campaign is the fact that the German Antitrust Office rejected the complaint of leading newspaper publishers who demanded from Google to share with them the profits from advertisements published along with fragments of their articles on Google News.

A group of German publishers, which included inter alia Axel Springer, Burda, WAZ and Muncher Merkur, in June this year sent to the State Antitrust Office a complaint against the Internet giants like Google, Microsoft and Yahoo. Publishers wanted these American corporations to share the profits from the ads displayed along with text  fragments from newspapers and magazines sites, which are aggregated to date by sites such as Google News. Specifically, it was about transferring of 11% of these revenues. However, the office announced that it would not look into the complaint.

Organizations of newspaper publishers across Europe began a campaign in which they point out Google’s quasi-monopolistic practices consisting primarily of promoting its sites and services in its own search engine. Publishers appeal to politicians of the European Union bodies not to conclude the settlement proposed by Google in this case.

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Increasing control of the Internet in Turkey

Turkey’s parliament passed a law increasing the powers of state to control the Internet. The new rules give it, among others, the right to block websites without judicial decision and the right to access browsing history of chosen citizens.

With the new regulations, the Turkish Telecommunication Authority will now be able to block a website without the court’s consent, if it considers that necessary for “national security, restoration of public order and crime prevention”.

The Turkish Telecommunication Authority will also have access to the history of online activity of selected persons.
The law still requires the signature of the President Recep Tayyip Erdogan.

The current Internet law in Turkey belongs to the most restrictive ones, anyway. On its basis there have been blocked thousands of websites from sites deemed conducive to the Kurdish separatists to gay men dating sites. In February there were introduced the first changes in the Internet regulations. Critics were then accusing the government led by Erdogan of trying to lock in this way corruption investigations against him and his ministers.

No Cross-Country Roaming Charges from 2015 In: Serbia, Montenegro, Macedonia, Albania and Turkey

stockimages / www.freedigitalphotos.net

stockimages / www.freedigitalphotos.net

In the meeting recently held in Skopje, Macedonia, representatives of 5 countries: Macedonia, Albania, Turkey, Serbia and Montenegro agreed to start with implementaion of procedures to stop charging users roaming fees in those countries as similar trends are in Europe.  In other words, users will pay same prices in other mentioned countries like they pay in their own country. Ministries of 5 countries will sign agreement on making equal prices of local and roaming talks in Infofest conference, which will be held in Miločer, Montenegro, on 29th September.

 

Twitter advertising

Ad coop of Twitter and Httpool

One of the most important news of CEE online ad industry is that Twitter and Httpool (one of the most successful online ad agencies in CEE region) made an agreement where Httpool will be Twitter representative when it comes to advertising. Via this partnership, companies will be able to advertise on Twitter in 11 countries: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, the Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland and Ukraine.

Twitter

Twitter has more than 270 milion users and more than 500 milion daily tweets and it gained a popularity as it offered public and concise way to express opinions and get feedback, providing one of the best ways for direct communication.

Katie Lampe,  Head of Sales Operations Twitter EMEA, said they decided to find local representative as many brands showed interest in Twitter advertising. Now advertisers will be able to use benefits of ad units like Promoted Tweets, Promoted Accounts and Promoted Trends.

Aljoša Jenko, founder and Httpool CEO said that they are proud that they will cooperate with Twitter in order to enable companies to use Twitter ad services, strengthen their existing online communities, to tell their stories, increase loyalty and as a result to increase number of recommendations and sales.

You can find more info about Twitter business solutions at business.twitter.com

Screenshot 2014-05-08 11.05.21

Make it happpen – Twaweza

Positive change and initiative have always been the driving force behind progress, and among the places that need this kind of attitude are areas of Africa.

Twaweza is a ten-year citizen initiative focusing on large scale change in East Africa. The name means “we can make it happen” in Swahili. The main focus of this initiative is to give millions of people relevant and usable information with which they can influence a change from the “bottom-up”.

Tactics do not include working on small, individual projects, but rather reaching out on a large scale, through mass media, mobile phones, religion, teachers and consumer goods. Through partnerships they achieve a mutually beneficial relationship with their partners allowing them to be a part for the bettering of lives of ordinary people.

Founded four years ago by dr. Rakesh Rajani, Twaweza has already formed key partnerships with organizations across Tanzania, Kenya and Uganda and adapted to best serve the needs of the people.

Twaweza has a strong online portal, and is active not only in mass media but also on social networks such as Facebook and Twitter.