Facebook launched the EMEA Client Council, a platform for exchange of experience for its business partners and agencies.
To the new forum Facebook has invited companies from the region of Europe, the Middle East and Africa. Currently in EMEA Client Council you can find brands such as: BMW, Nestle, P & G, Red Bull, Samsung, Unilever and Walt Disney. According to the Facebook’s announcement, the group of companies will be constantly enlarged.
The new platform is designed to serve its participants as a place for dialogue, exchange of experiences and inspiration for the future of marketing in the changing world, in which new technologies of communication are becoming increasingly important. In particular, the increasing use of mobile devices and the related changes in consumer behavior. In turn, according to Facebook this is an opportunity for marketers to make marketing a more personal and effective tool.
In recent times, the biggest social network in the world has been trying to better adapt to marketing requirements of the mobile market by introducing tools of effective reach of Facebook clients to appropriate audiences.
At the end of June, Facebook had more than 1.3 billion users around the world.