Tag Archives: emea

Results of the ranking “Deloitte Technology Fast 500 EMEA”

Deloitte has published the rank covering the fastest growing technology innovative companies  of the EMEA region (Europe, Middle East, Africa). The leader is the French company Weezevent. The average revenue growth rate of all the companies from the rank “Deloitte Technology Fast 500 EMEA” was 1711%. For comparison, in last year’s edition it was 1403% and in 2012 it was 1549%.

 The winner of the current edition, as well as one and two years ago, is a company from France. This time it is Weezevent, which deals with online sales of tickets for concerts and events. Over the past five years, the company recorded an impressive revenue growth of over 43 thousand %. Central-European leader and the winner of the ranking of the “Deloitte Technology Fast 50 CE” is the Hungarian company Szallas.hu. This year it is located on the 66th place of the rank in the EMEA region.

Like last year, the most strongly represented country is France, from which there come 86 companies. Compared with the results of the year 2011, 2012 and 2013 – the composition of the national podium in terms of numbers has not changed. The second place belongs to Great Britain, and the third to Sweden.

This year’s edition of the “Deloitte Technology Fast 500 EMEA” was dominated by companies of the software sector, which account for 42% the whole rank. There are two times less (21%) of Internet companies and the third place is occupied by companies of the telecommunications sector  (13%). Shares of these three sectors are almost identical to last year’s edition.

Ranking “Deloitte Technology Fast 500 EMEA” represents the 500 fastest growing innovative technology companies in EMEA. The analysis is based on the percentage increase in operating income from the sale over the last five years (2009 vs. 2013).

Companies included in the ranking must meet the following criteria: develop or manufacture proprietary technologies and / or incur significant expenditures on research and development, have the ownership structure which excludes majority shares of strategic investors, established in one of the countries participating in the program, the period of time: min.5years, the operating revenue in each test was: min. 50 000 EUR.

Facebook creates the Client Council

Facebook launched the EMEA Client Council, a platform for exchange of experience for its business partners and agencies.

To the new forum Facebook has invited companies from the region of Europe, the Middle East and Africa. Currently in EMEA Client Council you can find brands such as: BMW, Nestle, P & G, Red Bull, Samsung, Unilever and Walt Disney. According to the Facebook’s announcement, the group of companies will be constantly enlarged.

The new platform is designed to serve its participants as a place for dialogue, exchange of experiences and inspiration for the future of marketing in the changing world, in which new technologies of communication are becoming increasingly important. In particular, the increasing use of mobile devices and the related changes in consumer behavior. In turn, according to Facebook this is an opportunity for marketers to make marketing a more personal and effective tool.

In recent times, the biggest social network in the world has been trying to better adapt to marketing requirements of the mobile market by introducing tools of effective reach of Facebook clients to appropriate audiences.

At the end of June, Facebook had more than 1.3 billion users around the world.

Twitter advertising

Ad coop of Twitter and Httpool

One of the most important news of CEE online ad industry is that Twitter and Httpool (one of the most successful online ad agencies in CEE region) made an agreement where Httpool will be Twitter representative when it comes to advertising. Via this partnership, companies will be able to advertise on Twitter in 11 countries: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, the Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland and Ukraine.

Twitter

Twitter has more than 270 milion users and more than 500 milion daily tweets and it gained a popularity as it offered public and concise way to express opinions and get feedback, providing one of the best ways for direct communication.

Katie Lampe,  Head of Sales Operations Twitter EMEA, said they decided to find local representative as many brands showed interest in Twitter advertising. Now advertisers will be able to use benefits of ad units like Promoted Tweets, Promoted Accounts and Promoted Trends.

Aljoša Jenko, founder and Httpool CEO said that they are proud that they will cooperate with Twitter in order to enable companies to use Twitter ad services, strengthen their existing online communities, to tell their stories, increase loyalty and as a result to increase number of recommendations and sales.

You can find more info about Twitter business solutions at business.twitter.com