Polish branch of Panasonic has been previously responsible for coordinating operations in Poland and in the Baltic countries. From April it will be the head office for the entire Central and Eastern Europe. Mr Ireneusz Smaga is appointed for the Managing Director position. He, has been previously the head of business activities in the Polish and Baltic countries.
Panasonic began operations in Poland in 1993. Since April 2008, the Polish branch of the company has also been responsible for business operations in the Baltic countries. From 1 April 2014 it will be extended once again and it will be responsible for sales and marketing in Poland and 17 other markets of Central and Eastern Europe.