On a International Women’s Day, long awaited site for handmade products Dirura has been launched in Belgrade, Serbia. Dirura aims to become Etsy of the region of ex-Yugoslavia.
Region of ex-Yugoslavia is still untapped area in many Internet categories and although there are some well known ecommerce (auction and classified) sites in the region such as Limundo and Kupindo, Pik, Bolha,Pazar3 etc. still there is no well-known name in the field of handmade stuff.
One of the site co-founders Darko Vidić is CEO of design marketplace Green Design, regional equivalent of 99designs This project has been preparing for more than a year. Darko coined name Dirura, and it is acronym of “Dizajn ručnih radova” so “Design of handmade stuff”.
Now the real work actually begins. SEEMEA team wishes them good luck!