The European Union will loosen orders for the cookies, because those privacy messages are too annoying to web surfers

According to unofficial information, the European Union intends to implement less restrictive provisions for the use of cookies by websites. In the future, these annoying requests for permission to use cookies will be replaced by proper settings in the user’s web browser.

Information on these EU objectives has been provided by Reuters. It has reached a new draft of legislation on privacy of Internet users, which Brussels intends to introduce in the future.

One of the topics planned by these provisions applies to cookies – small text elements placed on your computer when the internet user visits a website. With cookies, the website is able to (on your next visit) identify the user and, as a consequence, to addressed to him personalized advertising and to automate certain actions (for example: login to specific services).

Under the EU rules introduced in 2012, website owners are obliged to notify the Internet user on the use of cookies and get him to agree to install this tool on their computers. Site administrators usually apply to these requirements, but the side effect is far from the legislator’s intention. Web users, when entering websites, are in fact attacked by banners with demands to confirm the “cookie policy”. Most of them, for the sake of peace, agree without reading the cookies regulations.

As reported by Reuters, the EU officials have noted this problem and intend in the future to alleviate somewhat the rules on cookies. According to the new regulations, the user could permanently allow the possibility of cookies usage in privacy settings of his web browser (all the popular browsers have this option). This way you will not see banner informing about the cookies.

According to unofficial announcements, the amended regulations on the cookies would take effect from the beginning of 2018.

Anna Ch

Leave a Reply

Your email address will not be published. Required fields are marked *


Next Post

Russian application in one second recognizes faces on Twitter - the portal protests

Wed Dec 21 , 2016
Russian company NTechLab released an application that in one second allows to recognize the face in the photo published on the Web. The tool has been integrated with Twitter. In its creators’ opinion, the app helps to identify fake accounts. However, Twitter protests and claims, that the application is incompatible […]