Information on these EU objectives has been provided by Reuters. It has reached a new draft of legislation on privacy of Internet users, which Brussels intends to introduce in the future.
One of the topics planned by these provisions applies to cookies – small text elements placed on your computer when the internet user visits a website. With cookies, the website is able to (on your next visit) identify the user and, as a consequence, to addressed to him personalized advertising and to automate certain actions (for example: login to specific services).
As reported by Reuters, the EU officials have noted this problem and intend in the future to alleviate somewhat the rules on cookies. According to the new regulations, the user could permanently allow the possibility of cookies usage in privacy settings of his web browser (all the popular browsers have this option). This way you will not see banner informing about the cookies.
According to unofficial announcements, the amended regulations on the cookies would take effect from the beginning of 2018.