In 2020 Netflix wants to have 104 million users in markets outside the United States. In Poland, the service may be launched in the first quarter of 2015.
After 7 years from the start in a particular country, Netflix will be present there in every third home – such an ambitious plan has been announced at the conference CTAM EuroSummit by Reed Hastings, chief of the service. Hastings was referring to markets outside the United States, where Netflix has been launched. On the basis of these predictions, it can be calculated that in 2020 the service will have about 104 million users living outside the United States. According to these estimates, in six years the highest number of users will be in Brazil (24.4 million), Germany (11.3 million, the service there was launched only in September), Mexico (over 10 million), the UK (9.5 million) and in France (8.3 million).
Currently, the largest number of the service users, a population of 36 million, lives in the United States. However, Netflix is still looking for new markets – in addition to those of Germany and France, it has been launched in Luxembourg, Belgium, Austria and Switzerland.
In some countries the viewers are disappointed because they are unable to find a few of their favorite TV series (for each of the markets Netflix resources are slightly different due to local agreements on emission rights and copyrights).
According to unofficial information, Netfix may enter to Poland already be in the first quarter of 2015. Polish broadcasters and TV operators are worried that Netflix can dominate Polish VoD industry and lead to significant reshuffle in the market.
When Netflix started in 1998 as a DVD rental service ordered by e-mail, it was hard to imagine that in the future it could beat market video services giants, like HBO. Also significant is the fact that the success as a video streaming service, Netflix achieved in just seven years, from the time when it began to deal with this activity in 2007.