Tomorrow on Tuesday, April 21, once again there will be updated the Google search algorithm. This time changes relate to how to display on mobile devices and the quality of search results on mobile devices. According to Zineb Ait Bahaji, a member of the Google Webmaster Trends team, changes that will come into force on 21.04 will be more significant for the results than the previous updates of the most popular browser – Panda and Penguin.
Mobile-friendly update refers only to search results on mobile devices. The change is intended to eliminate presented in the search engine results pages unsuitable for display on the used devices. Google will most likely not eliminate completely the websites unadjusted for viewing on mobile devices. Google tends to indicate the most important sites in terms of a searcher, yet the position of the websites built in accordance with the Google recommendations can get improved. Lack of a mobile version should not affect in any way the search results on desktops and laptops.
To check whether a website is ready for an update algorithm, you need to perform a test on the website:
google.com/webmasters/tools/mobile-friendly by entering the website’s address which should be audited. If a test result indicates that the website does not comply with Google, the following steps should be implemented in order to temporarily adjust the site to the new standards:
a) Allowing access of Google’s robots to CSS, JS and graphics in the robots.txt file;
b) Declining outdated technologies, such as Adobe Flash;
c) Avoiding small fonts, small buttons, illegible components;
It is recommended to build websites in the RWD technology (Responsive Web Design), enabling serving the same source code for all the equipment and adequate rendering of the layout in order to adjust it to the size of the display.
Amazon trumped the company Google on a domain auction and bought the exclusive use of the domain “.buy”, paying $ 4.6 million for it. Google also failed to buy the domain “.vip”.
At a special auction of ICANN, the organization that controls domain names around the world, it issued four of them: .buy, .tech, .vip and one more domain representing the word “information” in Mandarin.
Bidding has attracted attention of many companies, which include Amazon and Google. Both tried to trump their bids in the auction for the domain “.buy”. Ultimately prevailed Amazon, which paid 4,6 million dollars.
Google also lost in another auction, which was held for the domain “.vip”. It was bought by it Minds + Machines, an Irish company operating in the domain name market. It can therefore be expected that this particular domain will change its owner sooner or later.
There has already passed the first week of the campaign in which the press publishers from all over Europe on the pages of their newspapers and magazines appeal to the authorities of the European Union to stop the monopoly of Google. The campaign will last for one more week. The reason for the campaign is the fact that the German Antitrust Office rejected the complaint of leading newspaper publishers who demanded from Google to share with them the profits from advertisements published along with fragments of their articles on Google News.
A group of German publishers, which included inter alia Axel Springer, Burda, WAZ and Muncher Merkur, in June this year sent to the State Antitrust Office a complaint against the Internet giants like Google, Microsoft and Yahoo. Publishers wanted these American corporations to share the profits from the ads displayed along with text fragments from newspapers and magazines sites, which are aggregated to date by sites such as Google News. Specifically, it was about transferring of 11% of these revenues. However, the office announced that it would not look into the complaint.
Organizations of newspaper publishers across Europe began a campaign in which they point out Google’s quasi-monopolistic practices consisting primarily of promoting its sites and services in its own search engine. Publishers appeal to politicians of the European Union bodies not to conclude the settlement proposed by Google in this case.
The leader of Google Search Quality Team, Matt Cutts, has announced on his Twitter profile to take actions towards two Polish link exchange systems.
Cutts does not reveal specifically which systems he is considering. It is only known that the team responsible for the quality of results in Google search came across them while carrying out comprehensive measures aimed at German systems of this type.
These are not the first steps of Google to limit the effectiveness of websites and agencies which use black SEO methods. Previously, Google actively fought against this type of activity in France, currently its attention is focused on Germany.
Two years ago, Google removed from the first few pages of search results links to several Polish sites for nearly a month (for example: Ceneo.pl, Nokaut.pl, Tablica.pl, Skapiec.pl and Fotka.pl). According to Google, they were benefiting from link exchange systems.
Google is a “household” name in CIS software on Andorid based devices. For the first time, it is receiving some intensive competition from a Russian based company Yandex.
Yandex is launching a free alternative to Google’s firmware, and has already signed with Huawei and Explay. These devices are hitting the market this spring. Users who opt in for these devices will receive 50Gb on Yandex.Disk cloud storage as a cool bonus.
With flexible development possibilities Yandex firmware is very attractive not only to users but also to developers. Becoming a new platform it has incredible development potential. As an additional incentive, manufacturers will get a percentage from the revenue generated by Yandex.kit.
Nokia and Samsung have also announced that they will allow Yandex to install their search engine, and iPhone and iOS apps are soon to be released too.
Yandex already has several international projects, first of which was a portal in Turkey in 2011. Future plans include cooperation with Czech portal Seznam, which controls most of the domestic market despite Google’s presence.