Tag Archives: Maxima Grupe

Maxima Grupe has acquired Barbora

Maxima Grupė, which manages retail chains in Lithuania, Latvia, Estonia, Bulgaria and Poland, took over  – Barbora the largest e-commerce company in Lithuania, offering food and other products. The value of the transaction amounted to 1.4 million euros. Maxima Groupė acquired 100% shares of JSC Radas, which had owned 100% shares of Barbora.

maxima-logo                      logo-barbora

The developing startup Barbora conducted for Maxima courier services in Vilnius. It will now become integrated with other e-commerce services of Maxime in Latvia and Estonia.

Barbora is a leader in its field in Lithuania. It had been developed according to its business model, attracting loyal customer base and winning high consumer confidence. Now Barbora will operate as a separate business unit within the Maxima Grupe. Maxima’s management assured that the acquisition will not have a negative impact on the quality of service, product range and prices. There will be no changes in the management board either. Maxime Grupe wants to expand Barbora’s activities not only in other cities in Lithuania, but also through integration with Maxima’s e-companies, which already operate in Latvia and Estonia.