62% of Polish internet users can be called “digital consumers”, that is people seeking online information about products that they are going to buy or just buying online – according to the global survey of EY.
The percentage of “digital consumers” among Internet users in Poland corresponds to the world average. The highest rates were recorded in India (75%), China (70%) and the Netherlands (70%). And the lowest – in Switzerland (45%), Belgium (47%), Austria (47%) and US (50%).
84% of Poles likes to shop in the Internet and 82% said they currently visit e-stores for pleasure, looking for inspiration to purchase. The most unpopular element of shopping online is the cost of delivery – according to a study by TNS Poland.
More than half of Polish Internet users (54%) believe that online shopping is at least as (if not more) safe as traditional shopping. A little more confidence in shopping online have men (58%) than women (51%).
The greatest difficulty for online buyers are delivery costs (65%) and problems with matching to the working hours of courier companies (50%). In the opinion of many buyers the pictures and descriptions of products are often not sufficient to decide to purchase (65%). Slightly fewer Internet users pay attention to other matters: more than 40% believe that submitting contact information in the fields in online shop pages is a pain, and more than one in three people (36%) believe that there are not enough online shops where you can buy products of the different categories.
