Who are Internet users in Europe?

Gemius analysts have just recently published data on the number of Internet users in Central and Eastern European countries and calculated their internet penetration rate (they checked what percentage of the population are Internet users in a given country).

There were taken into account European countries, where Gemius conducts Internet research: Denmark, Poland, Czech Republic, Slovakia, Hungary, Slovenia, Serbia, Croatia, Estonia, Lithuania, Latvia, Bulgaria and Romania. The data comes from 2015 and refers to population aged 18-69 years (with the exception of Bulgaria, for which data refers to 15-69 years old people).

GemiusAccording to the estimates, the audited country where Internet users represent the largest percentage of population is Estonia. 86% of Estonians are active in the network. In the forefront there are also the Czechs and the Poles. Only every fourth citizen of these countries at the age of 15-69 years did not use the Internet. In turn, the country which recorded the lowest percentage of Internet users, is Romania – 58%.

Internet users in Europe

Countries, where you can observe the greatest gender disparities in structures of Internet users, are: Serbia, Croatia, Romania and Latvia. In Romania and Latvia, males account for 53% of Internet users. On the other hand, in Serbia and Croatia women outclass men by even more percent points. Serbian females account for 56% of Internet users in their country, while Croatian females for 54%.

On the other hand, Moldova is a country where people aged 15-24 constitute the largest group of Internet users – 29%. In Ukraine the largest age group of Internet users are those aged 25-34 (29%). Every fourth Czech person using the Internet is 35-44 years old, every fifth Latvian is 45-54 years old and one in five Estonians is 55 years old or more.

In all the analyzed countries the greatest share in population of Internet users are people with secondary education. The leader of these countries is the Czech Republic, where representatives of this group are 67% of network users. The country with the highest proportion of Internet users among people with higher education is Ukraine – 4%. Meanwhile, the country with the lowest percentage of Internet users with university degree is Slovakia – 21%.

Anna Ch

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