It seems that there is a big demand for job apps which target temporary/additional/student jobs. Many people are looking to find a job or extra job that they can do few hours per day. In our previous post we wrote about Polish app Jobsquare which gain traction very fast and as a result, got acquired.
Similar story is with job app Poslonaut from Serbia. They launched also in 2016 and gain traction in a short time. Infostud, the biggest job platform in Serbia, recognized big potential of the app and made a partnership with the Poslonaut team. They have now around 900 active ads and around 30 000 users in the app.
Hi everyone, sorry for being silent for a too long time. We were busy with some other things but now decided to get back to SEEMEA project and make it even better that it was. SEEMEA will continue to cover business and technology news from the region of Southern and Eastern Europe Middle East and Africa (SEEMEA). We want to be the central hub for all people interested to do business in this, most likely one of the most exciting regions in the world. We are always open to get in touch with people who wants advice, who want to give us advice, with whom we can do some great things together…Also, if you want to write for SEEEMA or you have a company and want to make sure we don’t miss your important news, feel free to contact us. We will be happy to cover all interesting companies.
You must have heard of the saying in the title. People have always wanted to share good thing with others, however, until the Internet came around, especially with the rise of social media, we could share our experiences only with the people in our immediate vicinity. Today we know the situation is quite different. Power of an individual to create the image od someone or something has never been greater. That’s exactly the base of BeeShaper, platform I’m about to present you.
BeeShaper’s slogan is Peopleworthy campaigns. There you have the essence of the platform – it is the biggest e-WordOfMouth and blog network in South East Europe, with over 11 000 registered users who reach over 7.5 million internet users. Bee Premium Group, that BeeShaper is a part of, recently acquired three regional blogging platforms. That fact is of paramount importance for BeeShaper too, because it provides bloggers who can write a high-quality review of a product or a service.
BeeShaper wants to match a brand which wants to try this innovative promo and PR tool with the individuals who used the brand or like it. That’s always been advertisers’ goal – to avoid talking about their brand themselves, but to find people who already used it and liked it. That’s not just advertisers’ goal, that’s what the users want too – to read about the things they’re interesting in, from the people they trust. If we surveyed how many people liked watching commercials, what do you think how many of them would be affirmative? They would maybe say they like seeing a good commercial, which is unfortunately hard to find. How many of you change the channel when ads start rolling, or ignore banners while reading something? Or if you see a PR article in the newspaper? And how many of you ignore your friends’ social media statuses? You see the point.
If that’s the goal of both the advertisers and the internet users than it has to be also the goal of global Internet companies like Google and Facebook – to create a habitat where brands and individuals can easily communicate.
Individual users who participate in campaigns are called Shapers. They are profiled in 9 categories and 215 subcategories based on their affinities. That way you are sure that only relevant people are invited to join a campaign, to be brand’s online ambassador. This all increases the campaign performance. Like when we’re in high school and we want to be a part of the group that influences others, the same goes for advertisers – they should speak to those Internet users who are credible for a certain topic in their community, whose opinion is respected.
Estimated 150 billion dollars will be spent globally on online advertising. It’s not a question any more if the online advertising is necessary, because it is. It’s not even a question if it is going to dominate overall ad spend everywhere, like it already does in the UK. The only question is which promo channels are worth investing in, if you know that Google admitted that over 50% of online ads are never shown to real people (Quartz). Advertisers more often than not pay the views or impressions, and not for the campaign’s verified results.
BeeShaper was initially created as an in-house tool for promotion of their own clients, but for a little more than a year it is in available for all other marketing, PR, and media buying agencies as well. You can check out their corpo page and find additional information and the resons why BeeShaper should be an integral part of every serious online media plan, and why some of the biggest brands trusted them – Coca Cola Bloggers Network, Telenor, Banca Intesa, L’Oreal, Agrokor, McDonald’s etc.
If a picture is worth a thousand words, than a video is worth a thousand pictures, so you can watch this video to wrap up the story about BeeShaper.
Taxify, the leading taxi booking application in Northern and Eastern Europe is launching in Belgrade. Taxify is an Estonian based fast-growing mobile app, which allows to book a licensed taxi at the push of a button. Since late 2013 Taxify has grown to 10 countries around the world and attracted funding from multiple international investors (AdCash, RubyLight, TMT Investment, Pipedrive etc).
The new app helps people avoid long waiting times and “pirate” taxis by connecting passengers directly to verified drivers in their area. After confirming your order you can see the taxi moving on the map and you will receive a notification on its arrival. At the end of the trip you can give feedback about the driver to improve the quality of taxis available in the app.
In Serbia service is launching with 100 licenced taxi drivers and according to Dejan Bizinger, the Country Manager of Taxify in Serbia, it is looking to double the coverage in September. Dejan Bizinger comments:
“Considering the size of the market and the smartphone penetration, we see huge growth potential and demand from customers’ side. Moreover, we see that Belgrade has the same problems in the taxi market as we have seen in the Baltics – the quality of cars is unpredictable and there are a lot of inefficiencies which cause long queues on peak hours. By enforcing strict quality standards to our drivers, we are able to tackle these inefficiencies and provide best quality service to Belgrade taxi customers.”
For drivers and taxi companies, Taxify is a great way to find new customers at a very low price. It is not just additional marketing platform, but also fully featured dispatcher software which will bring taxi services to a different and better level. Taxify also aims to help traditional taxi companies and taxi drivers fight the growing threat on their business from independent driver service offered by Uber and the like.
Besides Serbia, Taxify currently operates in Finland, Estonia, Latvia, Lithuania, Belarus, Georgia, Mexico, the Netherlands and has recently launched the service in Czech Republic.
Taxify was recently nominated for The Best Smartphone App 2015 in the contest organized by Mobile Summit Estonia.
One of the leading global online food delivery services Foodpanda, according to Serbian startup blog Start-it, acquired leading Serbian online food service delivery company Donesi.com.
As stated on their company site, Foodpanda is present in over 35 countries in the world, and also part of the well-known Rocket Internet company from Berlin, Germany. On the other side, Donesi.com is one of the most popular Internet brands in Serbia, founded by Ivana and Vladan Zirojević, offering online food deliver service in the last 8 years and having thousands of happy customers and having cooperation with many restaurants. Donesi.com is also present in ex-Yugoslavian region with sites covering major cities in Bosnia and Herzegovina and Croatia.
Foodpanda came to ex-Yugoslavian region in the beginning of 2014 (we also covered it), and as usual invested a lot in promotion, also in TV ads, during FIFA World Cup. However, it seems they realized, that it would be more useful to acquire company such as Donesi.com as Foodpanda is also present since beginning of 2014. also in Croatia.
Online food delivery market showed some very large acquisitions in recent period from different companies as it is very competitive market.