Wi-Fi in every fourth household in the world

More than 450 million households worldwide now use Wi-Fi connection to access the Internet. This is 1/4 of the total, and about 5% more than last year – according to Strategy Analytics report.

Considering individual countries, the highest percentage of households with Wi-Fi is now the Netherlands (80,4 %), which precedes South Korea. (76,4%), and Norway (76,2%). Further in this regard are: the United Kingdom, Belgium, Denmark, France, Sweden, Japan, Canada and the USA.

In terms of number of households with access to the Internet via Wi-Fi, the leader is China (108 million), followed by the US (72 million) and Japan (30 million).

Casual Connect Eastern Europe

Casual Connect Eastern Europe in Belgrade

From 10.11 until 12.11 Belgrade will be central meeting point of gaming professionals in eastern Europe and we may say in Europe as well, as at that time will be held Casual Connect Eastern Europe.

Casual Connect Eastern Europe

Casual Connect Eastern Europe is a conference for game developers, publishers, distributors, retailers and investors. Casual Connect supports the rapidly growing games industry which entertains more than 300 million people each month and a market size of billions of dollars. According to Gartner, Inc. mobile games are the fastest-growing segment of the game industry market, with revenue expected to nearly double between 2013 and 2015 from $13.2 billion to $22 billion.

Event will cover vast area of topics related to online gaming such are cross-platform growth and monetization, legal aspects in online gaming, risk management in gaming development, game publishing checklist, user acquisition tips etc. You will hear representative of companies such are Facebook, Mail.ru, Wooga, Game Insight, Creative Mobile, Unity, Nordeus, Eipix, Vugle, Seriously, Mad Head Games etc.

Meet over 900 other games professionals, learn about best practices and trends, make new deals or find new talents at the Crowne Plaza Belgrade in Belgrade on November 10 – 12, 2014.

20 years of internet advertising banner

  It has been 20 years since the first placing of an advertising banner on the internet. Despite evolution of the network and of the users behavior, advertising banners are not likely to disappear soon.

 The first web banner was purchased by the telecommunications company AT&T at the Wonderfactory and placed on HotWired.com on the 27th of October 1994. Within four months of display, the ad was clicked by 44% of Internet users who saw it. Today, similar statistics are extremely low – usually there are a few clicks per 10 thousand viewers. The reasons for decreasing popularity of banner communication come from the fact that the banners created many years ago had an advantage over those that are currently used. Inter alia, the banners were formerly an integral part of the broad advertising campaigns and allowed visitors to experience fun instead of only reading specific communication from the advertiser.

 The impending death of banner campaigns has been predicted for several years. These rumors, however, are far too early – falling from year to year the average CTR-s and the scary-sounding phenomenon of “banner blindness” does not discourage marketers to invest in this form of advertising. Thus, it should be noted that in recent years there have greatly changed proportions in the context of this part of the advertising pie – we observe increasing popularity of video forms, mobile advertising and rich media, which are the response to declining click-through.

 Contrary to popular belief, banner advertising is not dead. Despite of the growing role of Google and search, share of display formats in advertising  expenditures continues to be significant. Evidently, however, has changed the role of this form of communication. Of course, over the years banners have undergone some evolution. We observe systematic expansion of the advertising space. From a classic banner to formats with the prefixes: double, triple, wide, expand, etc. These changes are dictated by technical requirements (changing screen resolution), but also it is an attempt to give them a more image-character.