One of the most important news of CEE online ad industry is that Twitter and Httpool (one of the most successful online ad agencies in CEE region) made an agreement where Httpool will be Twitter representative when it comes to advertising. Via this partnership, companies will be able to advertise on Twitter in 11 countries: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, the Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland and Ukraine.
Twitter has more than 270 milion users and more than 500 milion daily tweets and it gained a popularity as it offered public and concise way to express opinions and get feedback, providing one of the best ways for direct communication.
Katie Lampe, Head of Sales Operations Twitter EMEA, said they decided to find local representative as many brands showed interest in Twitter advertising. Now advertisers will be able to use benefits of ad units like Promoted Tweets, Promoted Accounts and Promoted Trends.
Aljoša Jenko, founder and Httpool CEO said that they are proud that they will cooperate with Twitter in order to enable companies to use Twitter ad services, strengthen their existing online communities, to tell their stories, increase loyalty and as a result to increase number of recommendations and sales.
You can find more info about Twitter business solutions at business.twitter.com